Cookie Policy

Last updated: July 8, 2026

This Cookie Policy explains how TrackSchoolBus (“we”, “us” or “our”) uses cookies and similar technologies when you visit www.trackschoolbus.com (the “Site”). It describes what these technologies are, why we use them, and the choices you have to control them. This policy should be read together with our Privacy Policy.

What are cookies?

Cookies are small text files that are placed on your device (computer, tablet or mobile) when you visit a website. They are widely used to make websites work, to make them more efficient, and to provide reporting information to the website owner. Cookies set by the site you are visiting are called “first-party cookies”; cookies set by parties other than the website owner are called “third-party cookies”. We also use similar technologies such as pixels, tags and local storage, which we refer to collectively as “cookies” in this policy.

Types of cookies we use

How we use cookies

We use cookies and related technologies across the following areas to operate, secure, analyze, personalize and promote our services:

1. Tag management and tracking pixels

To make analytics and advertising cookies function, we deploy tracking codes on the Site. We use a tag manager (such as Google Tag Manager) to deploy and maintain these tracking pixels so that specific user events fire accurately across our marketing funnel. We may also install advertising pixels (such as the Meta Pixel) that let cookies record the actions you take after clicking an ad — for example, viewing a feature, requesting a demo or completing an enquiry.

2. Analytics and performance monitoring

To power our performance cookies, we connect the Site to an analytics platform (such as Google Analytics). This lets us count total visits, understand where our traffic comes from, and observe how visitors move around the Site. We use this aggregated data to identify our most and least popular pages so we can continuously measure and improve the Site’s performance and layout, and remove any roadblocks in the user experience.

3. Personalization and session management

To deliver our functional cookies, we configure our systems to remember your state between visits. This includes keeping you signed in to your account for extended periods (unless you manually log out) so you don’t have to re-enter your credentials every time, and automatically loading your preferred language, region or customized interface settings.

4. Advertising and retargeting

With targeting cookies active, we and our advertising partners can uniquely identify your browser and build a profile of your interests. We use these profiles to run retargeting campaigns that show relevant advertisements to past visitors on other websites and social platforms, and to control ad frequency so the same ad does not repeatedly reappear — helping ensure a better experience and more efficient advertising.

5. Social media sharing

We integrate social media widgets so you can easily share our content with your friends and networks. Social media cookies set by these plugins may also track you across other sites to build interest profiles that influence the content you see elsewhere.

6. First-party data and privacy-forward tracking

As third-party cookies are phased out across the web, we are increasingly relying on first-party data — information you provide to us directly, such as your email or phone number. Our forms and account portals may connect to a customer data platform (CDP) or CRM so that we can continue to understand and personalize your experience in a privacy-compliant way.

Third-party cookies

Some cookies on our Site are placed by third-party services that appear on our pages — for example, analytics providers, advertising networks and social media platforms. These parties may use cookies to collect information about your online activities across websites over time. We do not control the setting of these cookies, so we recommend reviewing the privacy and cookie policies of those third parties for more information.

How to manage or disable cookies

You can control and manage cookies in several ways. Most web browsers let you view, delete and block cookies through their settings. Please note that if you disable or delete certain cookies, some parts of the Site may not function as intended.

• Browser controls: Adjust your browser settings to refuse or delete cookies. Help pages for the most popular browsers (Chrome, Firefox, Safari and Edge) explain how.
• Analytics opt-out: You can opt out of Google Analytics using the browser add-on provided by Google.
• Advertising choices: You can manage interest-based advertising preferences through industry tools such as the Digital Advertising Alliance and Your Online Choices.

Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal or regulatory reasons. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this policy periodically to stay informed.

Contact us

If you have any questions about our use of cookies, please reach us through our Contact page.